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is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels. Star Plus' programming primarily consists of family dramas and telefilms.When it was first launched on 21 February 1992, Star Plus was an English language television channel showing international content from the U.S., U.K and Australia, with Zee TV being the Hindi language channel. Star Plus was transformed into a Hindi language channel, with STAR World becoming the network's English language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found success in 2000 with Balaji Telefilms soaps.
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